CHIMEREN PEERBHAI

Employment

• Assoc. Director of Product ManagementPresent

  Ixico | Product Management & Marketing

  • Directed technology exploration to develop new product portfolio (including CE-marked medical device) to capture and analyse data (ePRO, eCOA, machine learning, wearable technologies, Internet of Things, web-based and mobile applications) resulting in awards from Innovate UK & SBRI to fund project Cygnus to demonstrate operational feasibility, assess impact on patient outcomes and cost effectiveness covering 4 NHS Mental Health Trusts

  
  

  • Led transformation programmes to more effectively develop and market products through implementation of marketing automation, project management and software issue tracking tools; alongside creation of a formal road-mapping methodology, marketing strategy and internship scheme that increased traffic by 48% and uptake by 24%

  
  

  • Mentor direct reports and manage product, project and marketing management teams in parallel, to create data driven medical decision-support tools for many leading pharmaceutical companies and healthcare providers
  
  

  • Plan and lead rigorous business analysis, customer research, user journey, iterative A/B testing and benchmarking to validate business cases, scope the product vision and roadmap for highly differentiated and innovative products
  
  • Oversee and participate in Agile, Lean UX and User Centric Design methods to plan requirement specifications, solutions architecture, prioritisation, resourcing, success targets and linked measures to ensure on-time and on-budget delivery of applications that balance user needs, commercial interests and technological constraints

  
  

  • Ensure digital vision is artfully communicated to stakeholders (senior executives, board, strategic partners, clients) by leading and providing strategic input for ideation workshops, prototyping, presentations and proposals

  
  

• Global Digital Strategy Manager2012 - 2013

  St Jude Medical | Marketing Communications

  • Led strategic planning activities and launched globally to drive business agility and innovation through aggressive multi-year roadmap creation encompassing digital content, mobile marketing, social media and eLearning.
  
  • Analyzed business requirements, proposed creative solutions, and executed roadmaps by leading cross-functional teams through short and long-term projects.
  
  • Maximized and effectively managed vendor/client partnerships, drew out and communicated the vision of the business, supervised creation of digital assets from concept to final end product and aggressively negotiated cost.
  
  • Developed successful, cost effective and measurable online campaigns, enhanced search engine rankings, formulated globalization and mobile strategies to increase ROI on advertising, optimize campaigns and increase engaged visitors.

• Senior Interactive Applications Developer2010 - 2012

  St Jude Medical | Creative Services

  • Primed team to challenge the status quo and championed the adoption of emerging technologies such as augmented reality, crowd sourcing, virtual social worlds, wearable technologies, social media, mobile marketing, and location based services to gain competitive advantage
  
  • Managed all aspects of SJM’s first ePublishing platform from concept, gaining executive buy in, vendor selection, proof of concept, iPad application development, staff training, communication plan, on-boarding of other divisions and final launch.
  
  • Guided interactive projects from start to finish, including: creative concept building, project planning, defining timelines for deliverables, documenting requirements and creation of storyboards/wireframes.
  
  • Conceptualized, managed team and executed a wide variety of other assignments from multimedia, motion graphics, animations, videos, ePublishing, application development, online brand development and web design.

• Senior E-Learning Expert (Senior Web Content Analyst)2007-2010

  St Jude Medical | Marketing Education

  • Successfully managed multiple continuous improvement projects and drove creation of communication strategy for the “SJM Go Green Initiative” that resulted in certifications for a Six Sigma Green Belt and two Orange Belts.
  
  • Global Learning Management System Core Team member: made key decisions to ensure migration and implementation of the new corporate wide LMS was successful.
  
  • eLearning project lead: managed contractors, instructional designers and language translators. Established global curricula requiring collaboration with senior management, subject matter experts and vendors.

• E-Learning Expert (Web Content Analyst)2005-2007

  St Jude Medical | Marketing Education

  • Saved over 800k on vendor cost and significantly improved quality of courses by bringing eLearning development in-house.
  
  • Hands-on development of globalized eLearning courses that included: audio and text in multiple languages, complex flash animations, custom interfaces, software simulations, games and interactive quizzes.

• Founder2002-2005

  Versastyle Media

  • Created marketing campaigns that focused on the client’s objectives across a wide range of both electronic and print media for clients such as: Lexus, Fox Home Entertainment, Bratz Dolls, Touchtone Pictures, Yellow Pages, Remix Clothing, Ultra Music Festival and more.
  
  • Managed designers, programmers, writers, translators and photographers to create a variety of projects from: Multilingual websites, flash animations, e-commerce, user interfaces, e-cards, banners, games, content management systems, video streaming, corporate branding concepts, logos, advertisements, brochures, posters, billboards and apparel.

• Designer2000-2002

  Future US, Inc.

  • Designer at Revolution Magazine published by Future US, a leading publisher with over 180 publications reaching a monthly audience of 24 million worldwide.
  
  • Negotiated external photographer costs and was responsible for managing photography budget per issue.

• Designer1999-2000

  S.W.C.I. Publishing

• Photographer1997-1999

  Thousand Words Magazine

Education

• University Of Westminster2013-2014

  MBA (Distinction)

  London, Uk

• Academy of Art University2000-2002

  New Media (Multimedia)

  San Francisco, Ca

• Columbia1997-1999

  Multimedia, Photography

  Chicago, Il

Awards & Speaking Engagements

• SpeakerFeb 2016

  Women in Tech

  Speaker at the MBA tuesday club on the subject of women working in management positions in the male dominated tech sector.

• SpeakerDec 2012

  2nd Annual Pharmaceutical and Medical Device Learning Technologies Conference

  Speaker at the medical devices conference in Austin, Texas on the topic of strategically re-purposing existing eLearning materials for mobile device delivery through podcasting technologies.

• Speaker & Panel MemberMarch 2012

  2ND Annual Medical Device Clinial Training and Education Conference

  Spoke on a panel at a medical device conference in Arizona on the topic of Developing Self-Sufficient Continued Education Programs.

• SpeakerOct 2011

  Pharmaceutical and Medical Device Learning Technologies Conference

  Speaker at the medical devices conference in Chicago on the topic of "Examining Design Options in eLearning".

• Six Sigma Green Belt2010

  St. Jude Medical CI Department

  Six Sigma Green Belt for the development and execution of a communication plan that was a key requirements for the obtainment of our company's environmental ISO 14001 certification.

• Six Sigma Mistake Proofing Orange BeltNov 2009

  St. Jude Medical CI Department

• Six Sigma Lean Orange BeltJan 2009

  St. Jude Medical CI Department